Yes, you need to market your products or services on the Big Three: Facebook, Instagram, and Twitter. But if you haven’t tried selling on Pinterest, you could be missing out on a golden opportunity to make some serious money.

Pinterest is more than just home design pictures. It also drives more traffic to shopping sites than Facebook. In addition, shoppers are more inclined to buy from Pinterest than other social media sites.

Surveys show more than 83 percent of weekly Pinterest users have made a purchase from brands they found on the platform. And 47 percent of social media users say Pinterest is the best platform to find new products.

Whether you have a brick-and-mortar store or sell strictly online, Pinterest—with its 442 million active monthly global users—provides a ready-made base of potential customers. And Pinterest’s new features—including Rich Pins, Buyable Pins, Shop-the-Look Pins, and Promoted Pins—have made it easier than ever to sell directly from the platform.

Here are five ways to boost your sales on Pinterest.

 

1. Make visuals pop

Pinterest is all about beautiful images. It’s about selling a “look,” or the dream of perfection that your products can offer. So be sure your photos and graphics are high-quality images that always keep the focus on the product, and the feeling you’re trying to sell along with it.

And when designing your layout, think of how magazines look. They group like photos together in a single article: bridesmaid dresses, travel ensembles, and so on. So ensure each of your boards have a theme to tie it all together.

Finally, consider hiring a professional photographer if you aren’t skilled in photography yourself. You want viewers to see your product in its best light.

 

2. Engage with others

Just as with other social media sites, the key word is “social.” This means you need to actively participate in a back-and-forth exchange, not only with your customers, but also with other Pinners. So, be sure to:

  • comment on other people’s pins,
  • tag other people’s pins in your own pins, and
  • re-pin other people’s pins.

And always reply to all comments on your boards. Even just a quick “thank you!” makes the commenter feel acknowledged.

 

3. Pay attention to keywords

If people can’t find you when they search, all your hard work is for nothing. So when creating keywords, remember that Pinterest is more than a social media site. It’s actually a search engine like Google and Bing. Therefore, you need to create keywords that help users find you easily.

And be sure they’re long-tail keywords; that is, not just a generic description such as “women’s jewelry,” but the more specific “jewelry gifts for her,” or “costume jewelry.”

For SEO purposes, Google considers each pin a website in itself. Therefore, adding a product description to your pin will get you ranked higher in searches. This will make it easier for users to find your pin and lead to more sales on Pinterest.

 

4. Pin often yet sparingly

When it comes to pinning, you’re looking to create fresh content on a regular basis. So don’t pin everything at once. Schedule your pins to post throughout the day, beginning with three to five pins in the morning.

Research shows the best times to pin are from 2-4 p.m. EST, 8 p.m. to 1 a.m. EST, and any time Saturday morning.

 

5. Create a coupon board

Everyone likes to think they’re getting a deal. So words like “discount,” “deal,” “free,” and “BOGO” will always attract attention. If you offer coupons, you’ll get far more likes, shares, and re-pins.

And it’s easy to set up a coupon board. Simply set up the coupons on your website, then pin images of your offer along with the coupon details, and link it back to the coupon page on your website.

Our social media managers have many more ideas to help you get the most sales from your Pinterest boards, so contact us today. We can help take your marketing to the next level.