Chances are, your business has a Facebook page. If not, you definitely should create one, for it takes just seconds to set up and is crucial to your web presence. Facebook for your business is one of the quickest and easiest ways to spread brand awareness and send traffic to your website. But positive gain won’t be guaranteed as a result of a Facebook page just existing. In order to generate great results, you must properly optimize your company’s page. Here are five steps to optimize your page that take just a minute each, but could mean an exponential increase in your web traffic and sales!
1 – Add your company logo as the Profile Photo. This is the #1 rule for properly branding your company on Facebook. This will allow your fans to identify with your brand when viewing in a newsfeed or tagging your brand in posts.
2 – Customize your Facebook URL to be unique, and as similar to your brand name or website domain as possible.
3 – Add a brief, informative description about your company to the “About” section on your Timeline.
4 – Add a link to your website in the “About” section on your Timeline. This allows fans to quickly access your website and optimizes your Timeline to increase website visits.
5 – Remove useless “Mini Applications” from your Timeline. Do you use the standard Facebook mini apps like: “Notes”, “Events”, and “Videos”. If not, get rid of them. You can always add them later, but it clean up your Timeline to look full of content and apps for your fans to engage with.
Want to add custom apps in their place? Check out Woobox.com for a list of free apps to add.
Easy, right? And these are only the beginning. Our team at 101 Management knows endless amounts of tools to optimize every type of social media page and increase your web presence to it’s fullest potential. Contact us today!