Twitter Analytics is a great and free tool to judge how far your Twitter account is taking your business and brand. With all the hard work you put in creating content and posting it on your social media platforms, like Twitter, it’s best to know what’s working and what’s not so you can be more efficient and successful.

If you’re already logged into Twitter – At the top right corner of your Twitter homepage, you can click over your “profile picture” and a drop down menu will appear. Click the “Analytics” option and prepare for your “AHA!” moment. Or you can simply visit the Twitter Analytics homepage and log in from there.

What you can learn from your Twitter Analytics..

Performance of your tweets:
Twitter will show you how your Tweets are doing over a certain period of time. This metric is based on engagement and impressions (how many people see your tweet). You’ll also see on the right side of the page how many link clicks, mentions, favorites, and replies you’re getting.


Follower Stats:
Growth rate of your follower base, as well as their location, interests, gender, and who THEY follow is all information available to you in your Twitter Analytics. These stats can help you gear your tweets and content in a certain direction. This way, you can mold your tweets into what your followers are looking for.


Influencers following your Twitter:
Who’s influencing who? Make sure you’re engaging with these people in your tweets! Twitter Analytics will show you each of their impressions and URL clicks.

Top performing links you’re tweeting:
Twitter Analytics allows you to view your best performing links and which tweets they come from – that way you can tweet similar content in the future.


As you can see, Twitter Analytics offers some very valuable information that can help you improve what you’re tweeting and gear your tweets to your target audience. You can learn more about who your audience is and how to engage with them based on their demographics and interests. Twitter Analytics is FREE, so there’s no excuse not to check it out!