What Makes a Website Great?

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What Makes a Website Great?

With over 1 billion websites currently in existence, you need to make sure yours stands out, does the job you need it to do, and attracts business rather than driving it away. The team of website design experts at 101 Management Inc will help you consider the following factors, among many others, when we guide the design of your website.

 

Appearance

Because websites are a visual medium, appearance is of primary importance. It must not only look polished and professional, it should appeal to the eye. The colors used should enhance your image, there should be plenty of white space, and graphics and photos should be professional and crisp. With hundreds of fonts available, you should select one that is easy to read and familiar to readers. It’s fine to make your font distinctive, but it shouldn’t be a chore for your readers to quickly and easily grasp your core message.

Above all, keep it simple. Your website shouldn’t overwhelm readers with too much detail, fancy graphics, too much animation, or distracting images. In addition, all these add-ons can frustrate users who have slower Internet connections, because they can make the page take longer to load.

 

Ease of Use

If visitors have to struggle either to find the information they’re seeking when they come to your site or to move from page to page, they’ll leave. Decide before you embark on the website’s design why visitors will be coming to your site, and concentrate all your efforts on making it as easy as possible for them to accomplish this purpose.

Visitors shouldn’t have to click excessively to find what they’re looking for. The layout should be consistent from page to page, and navigation should be logical and easy to follow. Think of your website as a labyrinth: If you don’t provide a clear path throughout, you’ll lose your visitors.

Also, be sure all your website pages load quickly, or visitors will click away from your site. This is not only an important factor for usability, but even more important for SEO- as Google use load time as a ranking factor.

load time websites

 

Substance

Without overwhelming visitors, your website should contain all the information they’re seeking. Copy should be clean, clear, and substantive, with a preference for smaller, common words over longer, more complex ones, and active verbs over passive. Typos, grammatical errors, and misused words (“they’re” for “their,” for example) detract from the professional image you want to project. They can also cause visitors to question your credibility.

In addition, be sure to refresh the content of your site regularly. Regularly updated blogs with great content will aid in Search Engine Optimization (SEO).

Let the web design experts at 101 Management Inc. help you to achieve your website goals.

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