Today, Twitter introduced keyword targeting in timeline, which allows you to detect and act upon those signals to drive business results. This means that you can target your ads based on what users are tweeting in real time! Let’s break this down:

Let’s say you own a gym and are looking to fill up your Yoga classes at 10am. You can now run an advertisement targeting anyone who tweets about Yoga in your area. Jane tweets “I love yoga and need to find a new studio.” Your advertisement will then show up in Jane’s Twitter feed, and you just acquired a new 10am Yogi.

For more information on this, contact our advertising guru Emi.


View the Twitter news release here.