What Makes a Website Great?

With over 1 billion websites currently in existence, you need to make sure yours stands out, does the job you need it to do, and attracts business rather than driving it away. The team of website design experts at 101 Management Inc will help you consider the following factors, among many others, when we guide the design of your website.

Appearance

Because websites are a visual medium, appearance is of primary importance. It must not only look polished and professional, it should appeal to the eye. The colors used should enhance your image, there should be plenty of white space, and graphics and photos should be professional and crisp. With hundreds of fonts available, you should select one that is easy to read and familiar to readers. It’s fine to make your font distinctive, but it shouldn’t be a chore for your readers to quickly and easily grasp your core message.

Above all, keep it simple. Your website shouldn’t overwhelm readers with too much detail, fancy graphics, too much animation, or distracting images. In addition, all these add-ons can frustrate users who have slower Internet connections, because they can make the page take longer to load.

Ease of Use

If visitors have to struggle either to find the information they’re seeking when they come to your site or to move from page to page, they’ll leave. Decide before you embark on the website’s design why visitors will be coming to your site, and concentrate all your efforts on making it as easy as possible for them to accomplish this purpose.

Visitors shouldn’t have to click excessively to find what they’re looking for. The layout should be consistent from page to page, and navigation should be logical and easy to follow. Think of your website as a labyrinth: If you don’t provide a clear path throughout, you’ll lose your visitors.

Also, be sure all your website pages load quickly, or visitors will click away from your site. This is not only an important factor for usability, but even more important for SEO- as Google use load time as a ranking factor.

Substance

Without overwhelming visitors, your website should contain all the information they’re seeking. Copy should be clean, clear, and substantive, with a preference for smaller, common words over longer, more complex ones, and active verbs over passive. Typos, grammatical errors, and misused words (“they’re” for “their,” for example) detract from the professional image you want to project. They can also cause visitors to question your credibility.

In addition, be sure to refresh the content of your site regularly. Regularly updated blogs with great content will aid in Search Engine Optimization (SEO).

Let the web design experts at 101 Management Inc. help you to achieve your website goals.

Emi is smart, efficient, creative and above all a perfectionist. She helped me figure out which search terms would get me the best results, and then did a comprehensive audit of the front end and back end of my website to optimize all aspects. Emi is incredibly easy to work with and within days I was seeing great results!

Our online marketing analytics and social media reach has improved dramatically, all thanks to Emi’s work. She has been a huge asset to our team. Emi is extremely dedicated and understands and grasps our vision very well.

Not only did they provide fresh and innovative ideas to increase our social media target base, they were also very professional and completed everything in a timely matter.

We needed someone that understood our business and the things that were important to our customers. We found it all in Emi. She is a mastermind in knowing what people want to know and how to get the best results.

Have been working with Emi for over 4 months now and have seen a massive increase in our social media. She is bright, easy to work with and knows her stuff. Highly recommend.

We wanted to reach out to you and thank you again for all that you have done for us in the past year+ working with us. You have helped grow our social presence tremendously as well as improved our online marketing efforts (majorly!).